GUJARAT TITANS UNVEIL NEW LOGO IN METAVERSE
(The Quiver) : CVC Capitals-owned Gujarat Titans became the first Indian Premier League team to use the metaverse to unveil the logo ahead of the Indian Premier League (IPL) 2022 season. Head coach Ashish Nehra, captain Hardik Pandya and opener Shubman Gill were virtually present in the metaverse to unveil the logo on Sunday, February 20.
The logo was launched by head coach Ashish Nehra, captain Hardik Pandya and batter Shubman Gill, who had the first-ever interaction in The Titans Dugout in the Metaverse, which is a network of 3D virtual worlds focused on social connection.
The official team logo takes inspiration from the shape of a ‘Kite’ that soars up and high in the sky, reflecting the team’s urge to scale new horizons of endless possibilities. As kite-flying is an integral part of Gujarat’s cultural heritage with festivities like the Uttarayan festival, the logo reflects the rich cultural heritage and legacy of the state, the basis on which the team’s foundation is built upon.
The logo also features a ‘bolt of lightning’, symbolizing the sheer energy and the immense power to illuminate even the darkest of the skies in a split second, which in the context of the team, will stand for their determination to turn adversity into triumph.
