TWITTER, YOUTUBE TAKE DOWN ‘SHOT’AD : I&B MINISTRY

(The Quiver) : On Saturday ,The Information and Broadcasting Ministry has ordered the suspension of two advertisements by the brand Layer’r  for their ‘Shot’ body spray, reported news agency ANI .

The Ministry Strictly asked Twitter and YouTube to remove the video from their respective platforms after the company faced severe criticism from social media users for “promoting rape culture” in their ads.

The advertisement regulatory body Advertising Standards Council of India (ASCI) has said that the ad is in serious breach of the ASCI Code.

Delhi Commission For Women (DCW) chairperson Swati Maliwal tweeted earlier in the day that the advertisements reflected “toxic masculinity in its worst form”. She also said that she has taken up the matter with the Delhi Police and Information and Broadcasting Ministry.