This State wins Responsible Tourism Global Award; Know More

(The Quiver): At the World Travel Mart in London, Kerala Tourism won the esteemed Responsible Tourism Global award.

At the award ceremony in London, state tourism minister PA Mohammed Riyas accepted it on behalf of the organisation and praised it as a boost for Kerala’s travel industry.

The Kerala Government’s Responsible Tourism Mission’s STREET initiative was recognized with the prize.

I’m quite proud to announce that the state’s Responsible Tourism and Tourism Department won the award for the water STREET initiative, and I want to share this with you. The Kerala Government’s Responsible Tourism Mission’s STREET initiative was recognized with the prize. Mohammed Riyas said in a video message.

The “street” initiative is a programme in the tourism industry that involves the public in protecting and conserving water. The project’s goal is to deepen and clean diverse waterbodies so that tourists can enjoy them.

The banks of waterbodies are covered with environmentally friendly coir cloth. The so-called “Coir Bhoovastra” is a natural ground cover made of coconut fiber that will prevent erosion during the monsoon season.